MAY 1 - 3, 2022
SUNDAY/MONDAY LOCATION:
The Birchwood
340 Beach Drive NE
St. Petersburg
TUESDAY LOCATION:
The Vinoy
501 5thAve. NE
St. Petersburg
As a White Dress Society member, don’t miss the ultimate opportunity to Ask, Speak, Share!
Retreat Specifics:
Retreat Educational Topics to include:"Become Relentless as You Thrive" with Cindy Novotny
"All About The Look: Marketing Strategies for Bridal Gown Retailers" with Angela Desveaux
"Clockwork: The 4 D's and the Art of Delegation" with Adrienne Dorison
"Mastering the Art of Inclusivity in Your Bridal Store" with Kirsten Palladino
"Real Wedding Study Results" with Emilie Smith from The Knot + Wedding Wire
"Creating Size Inclusive Marketing - Before, During, and After the Bridal Salon Experience" with Shafonne Myers
"Bridal Business Blueprint: How To Prepare Your Business To Sell" with Christine McDannell
"Cultivating a Legacy Mindset for Your Life + Business" with Liz Cox + Ty McBrayer
"Sustainability in the Bridal Industry" with Lauren Bercier
"Selling Through Storytelling" with Beth Chapman
Designer Panel: The Future of Sustainability in the Bridal Industry
Store Panel: Innovators in Our Industry
*educational topics subject to change
MEET OUR INCREDIBLE SPEAKERS
Investment:
$1,500
At the point of registration, you have the option to pay in full, or to split your investment into two equal payments.
(If you choose to make two payments, half will be due at the point of registration, and the balance will be due by March 15, 2022 )
Business partners will receive a $100 discount off of the company’s second registration. Contact thewhitedresssociety@gmail.com for the code.
Registration includes 2 days of educational sessions, ½ day of deep dive workshops and an optional accountability partner exercise.
Meals included: snack + cocktail hour on Sunday, Lunch, snack + dinner on Monday, and a boxed lunch on Tuesday.
Coffee, water and soft drinks will be available throughout the day.
Registration begins at 1:00 on Sunday and education begins at 2:00, so please plan your travel accordingly. We will wrap up by 2:30 on Tuesday.
Accommodations:
3 room blocks have been reserved. These rooms are available on a first come, first served basis. See below for room block closing dates.
We recommend booking as soon as you register!
Please note, there are specific booking instructions for each hotel.
The Hampton Inn & Suites
(affiliated with Hilton)
80 Beach Dr. NE, St. Petersburg
$164 per night , breakfast included
To make a reservation, call the hotel directly at 727-892-9900 or 1-800-HAMPTON (1-800-426-7866) and give the reservationist the group code “WHI”.
The group code may also be used when booking online.
Room block closes April 1, 2022
The Birchwood
340 Beach Drive NE, St. Petersburg
$279.99 per night+tax, parking and breakfast included
To make a reservation please call (727) 896-1080 and mention The White Dress Society.
For questions or special accommodations, email frontdesk@thebirchwood.com
Room block closes March 21, 2022
The Vinoy
(affiliated with Marriott)
501 5th Ave. NE, St. Petersburg
$249 per night + tax
To make a reservation, call the hotel directly at 1-888-789-3090
or by booking online.
Room block closes April 15th, 2022
The following hotel is not in the room block, but has reasonable accommodations:
Hyatt Place St. Petersburg/Downtown
25 2nd Street North, St. Petersburg
Breakfast is included for Hyatt members (**and it is next to a Starbucks)
"Attending The White Dress Society retreat was the most valuable thing I've done for my small bridal boutique! Hearing so many inspirational and educational speakers, all who specialise in the wedding industry, has provided me with some really valuable skills which I can utilise both in the short term and long term to develop and grow my business. In addition, the networking opportunities to connect with like-minded business owners was absolutely amazing! I'll definitely be returning!"
-Laura Watson // The Bride Lab, Australia
“This is by far the best learning event that I have ever been to. As an entrepreneur, I love attending conferences and learning events to see to the different ways I can creatively and efficiently run my businesses. However, this event was SO SPECIFIC to my businesses that it was easy to relate and take action immediately. It is almost a no brainer to attend this event if you are a bridal store owner as it couldn't get more relevant than this. Aside from the incredible amount of learning, there is a wealth of knowledge from the attendee's, I've received process and experience shares from other bridal shops that will save me time and energy from doing research/trial and error myself. I wish I can say this is the best kept secret, but I actually want every bridal store owner to attend, so that they run their business with the highest integrity because there is enough business to go around.“
- Jennifer Dang // Ferre Sposa, Canada
"ABSOLUTELY INCREDIBLE are the words that come to my mind when I reflect of my time at retreat over the last few days! Impeccable attention to every detail, inspiring guest speakers, and y'all created such an ambiance to Ask. Speak. Share! Thank you SO very much Beth + Charlotte for all the effort you put into this event to make it an indescribable experience!"
- Courtney Foreman // Weddings with Joy, Washington
Not a member of The White Dress Society? Join Now!
Our 2022 Sponsors:
We are always looking for businesses that share our vision and values to sponsor The Retreat.
Please inquire about sponsorship at thewhitedresssociety@gmail.com.
