340 Beach Drive NE
501 5thAve. NE
Retreat Specifics:Retreat Educational Topics to include:
Industry Insights, Specific to Bridal Stores
Innovative & Intuitive Selling Techniques
Brand Building & Marketing Tools
Effective Profitability Solutions
Buying Decisions & Inventory Disposal
Hiring and Staff Management Strategies
Instagram Content Strategy
Digital Marketing Insights
Effective Facebook, Google & Instagram Ad Creation
Store & Designer Panel Discussions
*educational topics subject to change
At the point of registration, you have the option to pay in full, or to split your investment into two payments.
(Half due at the point of registration, with the balance due on or before February 1st.)
Business partners will receive a $100 discount off of the company’s second registration. Contact firstname.lastname@example.org for the code.
Registration includes 2 days of educational sessions, ½ day of deep dive workshops and an optional accountability partner exercise.
Meals included: lunch + cocktail hour on Sunday, lunch, snack + dinner on Monday, and snack + lunch on Tuesday.
Coffee, water and soft drinks will be available throughout the day.
3 room blocks have been reserved. These rooms are available on a first come, first served basis and all reservations must be completed no later than April 1, 2020.
We recommend booking as soon as you register!
Please note, there are specific booking instructions for each hotel.
The Hampton Inn & Suites
(affiliated with Hilton)
80 Beach Dr. NE, St. Petersburg
$164 per night , breakfast included
To make a reservation, call the hotel directly at 727-892-9900 or 1-800-HAMPTON (1-800-426-7866) and give the reservationist the group code “WDS”.
The group code may also be used when booking online.
340 Beach Drive NE, St. Petersburg
$279.99 per night, parking included
(affiliated with Marriott)
501 5th Ave. NE, St. Petersburg
$239 per night
To make a reservation, call the hotel directly at 1-888-789-3090
or by booking online.
Praise from Previous Attendees:
"Attending The White Dress Society retreat was the most valuable thing I've done for my small bridal boutique! Hearing so many inspirational and educational speakers, all who specialise in the wedding industry, has provided me with some really valuable skills which I can utilise both in the short term and long term to develop and grow my business. In addition, the networking opportunities to connect with like-minded business owners was absolutely amazing! I'll definitely be returning!"
-Laura Watson // The Bride Lab, Australia
“This is by far the best learning event that I have ever been to. As an entrepreneur, I love attending conferences and learning events to see to the different ways I can creatively and efficiently run my businesses. However, this event was SO SPECIFIC to my businesses that it was easy to relate and take action immediately. It is almost a no brainer to attend this event if you are a bridal store owner as it couldn't get more relevant than this. Aside from the incredible amount of learning, there is a wealth of knowledge from the attendee's, I've received process and experience shares from other bridal shops that will save me time and energy from doing research/trial and error myself. I wish I can say this is the best kept secret, but I actually want every bridal store owner to attend, so that they run their business with the highest integrity because there is enough business to go around.“
- Jennifer Dang // Ferre Sposa, Canada
"ABSOLUTELY INCREDIBLE are the words that come to my mind when I reflect of my time at retreat over the last few days! Impeccable attention to every detail, inspiring guest speakers, and y'all created such an ambiance to Ask. Speak. Share! Thank you SO very much Beth + Charlotte for all the effort you put into this event to make it an indescribable experience!"
- Courtney Foreman // Weddings with Joy, Washington
Not a member of The White Dress Society? Join Now!
Our 2020 Sponsors:
We are always looking for businesses that share our vision and values to sponsor The Retreat.
Please inquire about sponsorship at email@example.com.