The White Dress Society founder, Beth Chapman and her Chief Marketing Officer, Charlotte Poling, consider themselves advocates for change.
Beth founded The White Dress Society in 2016 with the sincere desire to not only support other independent bridal store owners, but to assist them in elevating the way that they were running their businesses so that we can elevate the bridal industry as a whole. What started as private Facebook forum has grown into so much more…and we continue to grow and evolve! But our mission always remains the same- to support and educate independent bridal store owners.
The bridal industry is rooted in tradition. It is Beth and Charlotte’s vision to be able to maintain elements of that tradition, while still running progressive, profitable bridal stores.
BETH LINDSAY CHAPMAN is a veteran of the fashion industry and is known for her work as a bridal boutique owner, stylist mentor, author, and wedding fashion consultant. After her tenure as a Vice President of Merchandising for Ann Taylor, her love of bridal fashion, and sincere desire to create a memorable shopping experience for brides, compelled her to launch The White Dress by the shore, a luxury bridal boutique, in 2004. Beth is also the founder of Beth Chapman Styling + Consulting. After running a bridal store herself for over a decade, she recognized a need for support and education for bridal store owners. Her passion for teaching and education and her desire to empower independent bridal retailers, has led her to mentor other bridal store owners on elevating their brand and increasing their sales and business profitability.
Through the consulting arm of her business, Beth launched a series of training videos for bridal store owners and their staff, called The Series 2.0. These videos are intended to guide bridal store owners to run profitable businesses and to create a memorable shopping experience for their brides, and to train their sales associates on product knowledge and effective selling techniques.
Beth is also a sought after stylist. She not only assists brides in selecting their for fashion for their wedding and provides day of wedding dressing services, but she works with publications and brands on styled editorial shoots. Beth’s fashion artistry has allowed her to style editorial shoots throughout the world. Her work and voice can be seen in: The Knot, Martha Stewart Weddings, Inside Weddings, BRIDES, Destination I Do, Cayman Vows, Well Wed Magazine, Bliss Celebrations Magazine, Vows Magazine, style me pretty and 100 Layer Cake.
She is the co-author of two books, The White Dress in Color, and The White Dress Destinations and has also contributed to Wedding Bible by Sarah Haywood, and Simple Stunning Bride by Karen Bussen.
CHARLOTTE POLING is a Bridal Industry veteran of 19 years. In 2001 she opened luxury bridal boutique, The Bride Room, in Nashville, Tennessee which quickly became the the rising star of the local bridal community. After 15 thrilling years in business, Charlotte handed the keys to the next generation and entered into blissful early retirement. After a few months of travel and R&R, she found herself joining forces with bridal industry leader, Beth Chapman in the fall of 2016, helping structure, market and moderate The White Dress Society.
Committed to becoming an advocate for education in the local Nashville Fashion Community, Charlotte is currently Chair of the Board of Advisors for the Fashion & Design Department at Lipscomb University, working to restructure the program to better equip students for the ever changing face of the fashion industry. Simultaneously, she represents the Fashion & Design department on the Board of Advisors of the George Shinn College of the Entertainment and the Arts on the Lipscomb University campus.