The White Dress Society’s mission is to empower, educate, and inspire independent bridal store owners. Our community of bridal retailers is from across the globe and shares the common goal of assisting brides in looking and feeling beautiful on their wedding day.
We support our community of retailers and members in this mission by providing education, private forums for communication, and continual support from our team and industry leaders so that they don’t feel alone on their entrepreneurial journey.
Our community also has the opportunity to gather once per year for The White Dress Society Retreat. This 2.5 day retreat is the ultimate opportunity to connect with other like-minded bridal store owners and to learn, share and be inspired! Learn more below!
For $69 per month, as a member of TWDS you'll gain access to:
Live Education 2 x per month on topics including Sales, Social Media, Website/Marketing, Management and Finance
An on-demand education library to access any time, anywhere to educate yourself and train your staff
Monthly discussion groups with members
Exclusive invitations to White Dress Society Events
Exclusive access and discounts from our Member Partners
Access to The White Dress Society Member Discussion Forum where education topics will be discussed and where wins will be celebrated
click here to become a monthly memberGet two months FREE when you invest in a yearly membership - $138 of savings!
As a TWDS Member, you'll gain access to:
Live Education 2 x per month on topics including Sales, Social Media, Website/Marketing, Management and Finance
An on-demand education library to access any time, anywhere to educate yourself and train your staff
Monthly discussion groups with members
Exclusive invitations to White Dress Society Events
Exclusive access and discounts from our Member Partners
Access to The White Dress Society Member Discussion Forum where education topics will be discussed and where wins will be celebrated
click here to become a yearly member"The White Dress Society is an incredible opportunity to build invaluable community & learn from brilliant leaders both in & outside the bridal industry. Our business has elevated in so many ways thanks to the relationships & education we gained over the years. We are so grateful for Beth & her heart to build us up and spur us on both in business and in life!"
— Ty McBrayer | Twirl Boutique | Lexington, KY
"It is almost a no brainer to be a part of The White Dress Society if you are a bridal store owner as it couldn't get more relevant than this. Aside from the incredible amount of learning, there is a wealth of knowledge from the other members. I've received process and experience shares from other bridal shops that will save me time and energy from doing research/trial and error myself. I wish I can say this is the best kept secret, but I actually want every bridal store owner to be a part of The White Dress Society so that they run their business with the highest integrity because there is enough business to go around."
— Jennifer Dang | Ferre Sposa | Toronto, Canada
"Investing in yourself and your business will never be convenient or free but if you want to grow your network and gain real knowledge you have to start here first - no matter if you are a multi- million-dollar store or you have yet to sell one dress. Your goals and business are worth investing in."
— Rachel Apple | The Bride Room | Nashville, TN