The White Dress Society’s mission is to EMPOWER, EDUCATE and INSPIRE independent bridal store owners. Our members are retailers from across the globe with a common goal, to assist brides in looking and feeling beautiful on their wedding day.
We support our members in this mission by providing education, a forum for communication, and constant support so that you don’t feel like their own alone on their entrepreneurial journey.
Our members have the opportunity to gather once per year for The White Dress Society Retreat. This 3 day retreat is the ultimate opportunity to connect with other like-minded bridal store owners and to learn, share and be inspired! Learn more below!
"This is by far the best learning event that I have ever been to. As an entrepreneur, I love attending conferences and learning events to see to the different ways I can creatively and efficiently run my businesses. However, this event was SO SPECIFIC to my businesses that it was easy to related and take action immediately. It is almost a no brainer to attend this event if you are a bridal store owner as it couldn't get more relevant than this. Aside from the incredible amount of learning, there is a wealth of knowledge from the attendee's, I've received process and experience shares from other bridal shops that will save me time and energy from doing research/trial and error myself. I wish I can say this is the best kept secret, but I actually want every bridal store owner to attend, so that they run their business with the highest integrity because there is enough business to go around."
— Jennifer Dang | Ferre Sposa | Toronto, Canada
“2017 was the worst year for my store . Our sales were declining and I wasn’t sure of my next steps. I felt alone and at time even my biggest supporters didn’t seem to actually get the weight of my business.... inspirational quotes and “you will figure it out” don’t actually help. The White Dress Society has always been an online sounding board. However, I knew I needed to invest in my myself and my brand if I want to reach my potential. The retreat allowed me to not feel along almost my peers but also to gain tactail knowledge I could implement into my bussiness. Investing in yourself and your business will never be convenient or free but if you want to grow your network and gain real knowledge you have to start here first. No matter if you are a multi- million dollar store or you have yet to sale one dress. Your goals and bussiness are worth investing in .I know you will walk away with things you can start to implement into your bussiness so that you can own 2019 . I know this because after 2 years of attending the retreat we just had our best year yet. “
— Rachel Apple | The Bride Room | Nashville, TN
"The White Dress Society retreat is an incredible opportunity to build invaluable community & learn from brilliant leaders both in & outside the bridal industry. Our business has elevated in some many ways thanks to the relationships & education we gained from the retreat. We are so grateful for Beth & Charlotte and their hearts to build us up and spur us on both in business and in life!"
— Liz Cox | Twirl Boutique | Lexington, KY