Our Story
The White Dress Society founder, Beth Chapman, considers herself an advocate for change.
Beth founded The White Dress Society in 2016 with the sincere desire to support other independent bridal store owners and assist them in elevating their business practices so that we can elevate the bridal industry as a whole.
What started as a private Facebook forum has grown into so much more and we continue to grow and evolve! But our mission always remains the same—to support and educate independent bridal store owners.
The bridal industry is rooted in tradition. Beth's vision is to maintain elements of that tradition while still running progressive and profitable bridal stores.
BETH LINDSAY CHAPMAN, The White Dress Society Founder, is a veteran of the fashion industry and is known for her work as a bridal boutique owner, stylist mentor, author, and wedding fashion consultant. After her tenure as a Vice President of Merchandising for Ann Taylor, her love of bridal fashion, and sincere desire to create a memorable shopping experience for brides, compelled her to launch The White Dress By The Shore, a luxury bridal boutique, in 2004. Beth is also the founder of Beth Chapman Styling + Consulting. After running a bridal store herself for over a decade, she recognized a need for support and education for bridal store owners. Her passion for teaching and education and her desire to empower independent bridal retailers, has led her to mentor other bridal store owners on elevating their brand and increasing their sales and business profitability.
Through the consulting arm of her business, Beth launched a series of training videos for bridal store owners and their staff, called The Bridal Retailer Academy. These videos are intended to guide bridal store owners to run profitable businesses and to create a memorable shopping experience for their brides, and to train their sales associates on product knowledge and effective selling techniques.
Beth is also a sought after stylist. She not only assists brides in selecting their for fashion for their wedding and provides day of wedding dressing services, but she works with publications and brands on styled editorial shoots. Beth’s fashion artistry has allowed her to style editorial shoots throughout the world. Her work and voice can be seen in: The Knot, Martha Stewart Weddings, Inside Weddings, BRIDES, Destination I Do, Cayman Vows, Well Wed Magazine, Bliss Celebrations Magazine, Vows Magazine, style me pretty and 100 Layer Cake.
She is the co-author of two books, The White Dress in Color, and The White Dress Destinations and has also contributed to Wedding Bible by Sarah Haywood, and Simple Stunning Bride by Karen Bussen.
LIZ COX, Marketing Coordinator
Liz has worked in the wedding industry & world of creative media marketing for over 10 years. She's the former manager and director of marketing for Twirl Boutique in Lexington, Kentucky. As of May 2023, she now calls Charleston, South Carolina "home" and is the co-founder and lead marketing strategist for Refined Business Collective - a business coaching & marketing management company she owns with the owner of Twirl, Ty McBrayer. Liz is also a part of the Beth Chapman Styling team as a day-of wedding dresser and content concierge. Liz has a deep love for building community, developing small businesses, and empowering women. Those passions allow Liz to serve the TWDS with zeal and authenticity as she helps with the organization's mission come to life across our social media and marketing efforts.
